The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.Sydney J. Harris
These days, “getting through” can be more challenging than ever. Moving past the clutter to deliver important messages to your employees, your customers, and the outside world is no easy task. Distractions and “noise” in the system can impede your ability to win hearts and minds and to move people in the direction required to achieve the organization’s goals.
Our team merges art and science to develop communications that engage key stakeholders in the right way, in the right place, at the right time, and for the right reasons. We employ strategies that ensure the necessary frequency and reach. We develop programs and initiatives that resonate and linger, and foster the desired response from your target audiences. And we track, monitor, evaluate and improve the communication efforts to ensure the highest levels of impact.
Every institution is vulnerable to unexpected events that can impact its employee, its customers and/or its reputation. Crisis Communication involves the processes and guidelines that should be followed to address the issue and minimize the impact of the event. Metajourn works with clients to anticipate potentially catastrophic situations that threaten to harm people or property or otherwise interrupt business activities. We help clients form Crisis Communication Teams, identify and prioritize potential disruptions, identify events that may be avoidable and implement appropriate prevention strategies, assess a crisis situation, develop scenarios and response plans, develop public relations strategies, prepare spokespeople to communicate effectively during a crisis, and develop processes for post-crisis analysis.